Introducing YellowBox, the latest innovation from SC Storage, revolutionizing the self-storage industry in Hong Kong. Designed for small-demand consumers who need flexible storage solutions, YellowBox offers individual storage boxes delivered directly to your doorstep. With convenience at its core, YellowBox makes it easier than ever to access additional storage space whenever you need it.
At the heart of YellowBox lies a vibrant and youthful brand identity, anchored by the iconic colour yellow. Drawing inspiration from the existing SC Storage brand, the YellowBox logo embodies the elements of speed, happiness, and the box itself, evoking a sense of energy and efficiency. The unique typography adds a distinctive touch, setting YellowBox apart from traditional storage providers and capturing the attention of its target audience.
As the Art Director of the YellowBox project, my mission was clear: to create a visually compelling brand identity and user experience that would resonate with small-demand consumers. Leveraging the signature yellow colour of SC Storage, I infused the YellowBox brand with a fresh and youthful tone, reflecting its innovative approach to storage solutions.
The YellowBox logo was meticulously crafted to convey the brand’s key attributes—speed, happiness, and convenience—while ensuring readability and memorability. This distinctive logo serves as the cornerstone of the YellowBox brand, instantly recognizable and synonymous with its commitment to providing hassle-free storage solutions.
In addition to logo design, I spearheaded the UX/UI design for the YellowBox website and mobile app, prioritizing ease of use and accessibility. The clean and intuitive interface makes it effortless for customers to browse storage options, place orders, and manage their accounts, enhancing the overall user experience and reinforcing YellowBox’s reputation as a leader in storage convenience.
Lastly, I designed eye-catching van wraps to promote YellowBox’s free delivery service, ensuring maximum visibility and brand exposure throughout Hong Kong. These van wraps serve as mobile advertisements, spreading awareness of YellowBox’s innovative storage solutions to a wider audience.
With its vibrant brand identity, user-friendly interface, and commitment to convenience, YellowBox is poised to revolutionize the self-storage industry in Hong Kong. As the Art Director of this project, my goal was to create a cohesive and visually appealing design that would captivate audiences and communicate the benefits of YellowBox to its target demographic. With YellowBox, storage convenience has never looked brighter.
1 2 月, 2018