Project Title: BODW 2017 Opening Video
Category: Design/Marketing / Motion Graphics / Event Production

Overview:

The BODW 2017 Opening Video was created as a captivating introduction to the event, setting the stage for an unforgettable week of creative excellence. Aimed at showcasing the award winners and influential business figures, this dynamic video combined 2D and 3D animation, offering an immersive experience that engaged the audience right from the start.

The Challenge:

BODW (Business of Design Week) is one of the most prestigious events in the design and business community. The challenge was to create a visually stunning and innovative video that not only highlighted the award winners but also captured the essence of the event’s theme: creative thinking and design management. The video had to seamlessly blend 2D and 3D animation while delivering impactful storytelling for a diverse, professional audience.

Creative Solution:

Our approach was to fuse creativity and technology to bring the key figures to life. Using a mix of 2D and 3D animation techniques, we integrated photos, artwork, and dynamic visuals of the award winners, creating an immersive narrative. The unique design styles and philosophies of each participant were brought to life through meticulously crafted animation, ensuring the video not only showcased their creativity but also resonated with the spirit of BODW.

One of the key innovations in this project was the use of naked-eye 3D technology, a technique rarely used in event presentations. This added a surprising layer of depth to the video and created a truly immersive experience that heightened the emotional connection between the audience and the content.

Process & Execution:

• Research & Inspiration: Extensive research into the backgrounds of the award winners and business figures helped inform the visual style of the video. Understanding their design philosophy was crucial to crafting a personalized animation style for each individual.
• Design & Animation: We blended various artistic techniques—ranging from abstract animation to realistic rendering—to ensure the video was not only visually compelling but also aligned with the high standards of BODW.
• 3D Technology Integration: By utilizing naked-eye 3D technology, we provided a cutting-edge viewing experience. This allowed us to create depth and movement without the need for glasses, making the video stand out in the context of a live event.

Impact:

The video effectively set the tone for BODW 2017, showcasing the award winners and business figures in a way that honored their vision and achievements. It captivated the audience, sparking excitement for the week’s events and reinforcing BODW’s commitment to design excellence. The integration of innovative 3D technology not only elevated the audience’s viewing experience but also underscored the event’s theme of pushing creative boundaries.

Key Skills Demonstrated:

• Creative Direction: Leading the creative vision and integrating different styles of animation to bring the theme to life.
• Motion Graphics & Animation: Proficient use of both 2D and 3D animation to create dynamic visuals.
• Event Video Production: Understanding of event dynamics and creating a video that resonates with the audience and supports the event’s narrative.
• Technology Integration: Implementing cutting-edge technology (naked-eye 3D) to enhance the viewer experience.

Conclusion:

The BODW 2017 opening video stands as a testament to the power of creativity and innovation. It not only highlighted the exceptional talent of the award winners but also showcased the event’s commitment to advancing the future of design. Through a blend of creative direction, animation, and technology, we successfully crafted an unforgettable visual introduction to a week of inspiration and collaboration.