Project Title: NUGO Powerpuff Girls x Double Concept Press Conference
Category: Event Design / 3D Visualization / Multimedia Presentation

Overview:

The NUGO Powerpuff Girls x Double Concept Press Conference marked a landmark collaboration between NUGO and the iconic Powerpuff Girls. Held in Guangzhou, China, the press conference was designed to launch a new line of beverages with a unique twist—combining cutting-edge technology with beloved cartoon elements. The event featured a 3D naked-eye light box installation and an engaging video presentation to captivate the audience and highlight innovative new products.

The Challenge:

The challenge was to create a press conference that would not only showcase NUGO’s new beverages but also generate excitement and buzz around the collaboration with the Powerpuff Girls. The concept required integrating advanced technology, such as a 3D naked-eye light box installation, alongside a dynamic visual experience that blended cartoon elements with product storytelling.

Creative Solution:

The central focus of the press conference was the 3D naked-eye light box installation, featuring a custom-designed soft drink machine adorned with Powerpuff Girls elements. This installation was designed to be a striking visual centrepiece, drawing attendees’ attention while presenting the new beverages engagingly and dynamically. Complementing the installation was a video presentation in both 2D and 3D naked-eye versions, designed to highlight the features and benefits of the drinks while aligning with the playful and vibrant nature of the Powerpuff Girls franchise.

Execution:

1. 3D Model Creation & Animation:
   To bring the products to life, I began by creating 1:1 3D models of the four new beverages and the custom-designed drink machine. This was essential for showcasing the products with precision, ensuring every detail—from the bottles to the machine—was accurately represented in the final presentation. These 3D models were then animated, allowing the beverages to be shown in motion, with fluid dynamics that demonstrated the freshness and appeal of the products.
2. Light Box Installation Design:
   I oversaw the design and integration of the 3D naked-eye light box installation, ensuring that the installation not only displayed the drinks in an eye-catching way but also aligned with the branding of both NUGO and the Powerpuff Girls. The lightbox utilized advanced projection techniques to create a visually immersive experience, where attendees could see the products come to life in 3D without needing special glasses. The integration of Powerpuff Girls elements—such as their signature colours and playful animations—added to the visual excitement.
3. Video Presentation (2D & 3D):
   A key part of the press conference experience was the video presentation, which was created in both 2D and 3D formats. The video showcased the features of the new beverages, highlighting their unique flavours and innovative packaging. The animation included vibrant graphics, special effects, and a narrative that told the story of the collaboration with the Powerpuff Girls, emphasizing fun, energy, and creativity. The video was crafted to complement the light box installation and served as both an introduction to the products and a captivating visual story for the attendees.

Impact:

The NUGO Powerpuff Girls x Double Concept Press Conference was a resounding success, drawing attention to the new product line while celebrating the iconic Powerpuff Girls collaboration. The integration of 3D naked-eye technology provided an interactive and immersive experience for the attendees, leaving a lasting impression. The dynamic video presentation further enhanced the event, ensuring that the products were presented in a visually compelling way that captured both the essence of NUGO and the playful spirit of the Powerpuff Girls.

Key Skills Demonstrated:

• 3D Modeling & Animation: Creating precise and engaging digital representations of the new products and the custom drink machine, showcasing them in motion and detail.
• Event Design & Technology Integration: Conceptualizing and designing a 3D naked-eye light box installation that integrates advanced visual technologies with event design, offering a unique and immersive experience.
• Multimedia Content Creation: Crafting a compelling 2D and 3D video presentation that highlighted the features of the new beverages while tying in the playful Powerpuff Girls branding.
• Visual Storytelling: Using advanced graphic design techniques to create a narrative that connects the product, brand, and collaboration seamlessly.

Conclusion:

The NUGO Powerpuff Girls x Double Concept Press Conference demonstrated the power of creativity, technology, and collaboration in shaping memorable brand experiences. By blending cutting-edge 3D technology, innovative design, and vibrant Powerpuff Girls visuals, the event successfully captivated its audience and generated excitement for the new product launch. As a designer, I was proud to contribute to a press conference that not only showcased NUGO’s beverages but also brought together technology, branding, and storytelling in a unique and unforgettable way.