Elevate your skincare routine with Olay’s groundbreaking campaign, “BREAK THE CEILING.” Discover a new era of beauty with products designed to defy expectations and empower women to reach new heights. From innovative formulas to transformative results, Olay invites you to break free from limitations and embrace your true potential.
As a 3D artist, my role in the creation of Olay’s “BREAK THE CEILING” campaign was instrumental in bringing the brand’s vision to life. Through advanced 3D modelling and art direction techniques, I collaborated closely with the production team to ensure every aspect of the advertisement met Olay’s high standards of excellence.
My primary responsibility was to provide 1:1 3D modelling and art direction to support the production team and present the visual elements of the advertisement to clients. By meticulously crafting detailed 3D models of Olay’s products and advertising settings, I ensured that the final product accurately represented the brand’s aesthetic and messaging.
I successfully presented the full view of the optical elements of advertising settings, allowing viewers to immerse themselves in the world of the advertisement. Through careful attention to detail and creative ingenuity, I created visually stunning environments that captivated audiences and brought Olay’s products to life in a captivating and impactful way.
My expertise in 3D modelling and art direction played a critical role in ensuring the quality and impact of the final product. By effectively communicating with team members and clients, I was able to deliver creative solutions that met or exceeded their expectations, elevating Olay’s campaign to new heights of success.
In conclusion, “BREAK THE CEILING” is more than just a skincare campaign—it’s a movement towards empowerment and self-discovery. With my expertise in 3D modelling and art direction, I helped bring Olay’s vision to life, creating visually stunning advertisements that inspire women to break free from limitations and embrace their true potential. As viewers engage with Olay’s transformative products, they are invited to embark on a journey of beauty, confidence, and empowerment.
11 5 月, 2022
