Rebranding Project for WINGSI
WINGSI, a beloved local restaurant brand known for its delicious and innovative menu, sought to rejuvenate its identity and attract new customers. To achieve this, we embarked on a comprehensive rebranding project that included redesigning the menu, creating captivating van advertisements, conducting a professional photo shoot for menu items, and editing dynamic promotional videos. The goal was to refresh the brand’s image while enhancing customer engagement and loyalty.
The first step in the rebranding process was to redesign the menu to reflect WINGSI’s updated brand image. We focused on vibrant colors, sleek modern typography, and high-quality images to create a visually appealing, easy-to-navigate design. Every menu item was carefully curated and presented to showcase WINGSI’s diverse offerings and unique flavours, making it both an eye-catching and practical tool for customers.
To extend brand visibility and attract customers on the move, we designed bold and striking van advertisement wraps. These wraps featured mouthwatering images of WINGSI’s most popular dishes and key brand messages, transforming the van into a mobile billboard. The van advertisements were strategically placed in high-traffic areas, effectively promoting the brand and enticing people to visit the restaurant.
To visually communicate the quality of WINGSI’s offerings, we conducted a professional photo shoot. Each dish was meticulously styled and photographed to highlight its appeal, texture, and presentation. The resulting high-quality images were used across various marketing materials, including the redesigned menu and promotional content, ensuring a consistent and enticing visual identity.
To generate excitement and connect with potential customers, we produced a series of promotional videos showcasing WINGSI’s ambience, signature dishes, and special offers. Through skilled video editing, we combined footage from the photo shoot, behind-the-scenes shots, and customer testimonials to craft a compelling narrative. These videos helped to convey the essence of the restaurant dynamically and engagingly, increasing visibility and creating buzz.
The rebranding project for WINGSI has successfully revitalized the restaurant’s image, making it more appealing to both existing and new customers. The redesigned menu, captivating van advertisements, professional photo shoots, and dynamic promotional videos have significantly boosted the brand’s visibility and customer engagement. With its fresh new look and compelling marketing materials, WINGSI is poised for continued success and growth, ready to welcome customers for years to come.
27 4 月, 2023
